Belgian DPA Finds IAB Europe’s Consent Framework in Breach of GDPR
On 2 February 2022, the Belgian Data Protection Authority ruled that the Transparency and Consent Framework (TCF), developed by Interactive Advertising Bureau Europe (IAB Europe), infringes the General Data Protection Regulation 679/2016 (the GDPR). The TCF is a widespread mechanism facilitating the management of users’ preferences for online personalised advertising.
The DPA held IAB Europe responsible for the TCF’s failure to comply with the GDPR and imposed a fine of 250,000 EUR. This decision may have an important impact in the digital advertising industry, which relies on the TCF mechanism in the context of the real time bidding process for online advertisements.
Please click on the link below to read our client alert on this matter.