On 25 August 2024, the Flemish public broadcaster VRT NWS published a news article (available here) regarding recent price reduction announcements by consumer electronics retailer MediaMarkt which, at first sight, seem rather strange. For example, one of the advertisements for a portable speaker declares that the speaker can now be bought for EUR 86 instead of EUR 87, a discount of only EUR 1. What may initially appear to be a minor oversight or a trivial pricing tactic is actually the result of price reduction regulations aimed at curbing questionable promotional practices.
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